I can’t believe it almost end of week 10 already. Today I would like to talk about things that the digital marketers should to better manage their online brand because I have two choices and the another one is about Nike brand which I saw my other classmate already did the same company as me.

Here is some list that I think it would be necessary to be done.

Don’t lay Eggs In Too Many Baskets

Many newbie business owners often trying to do everything at once with little prior experience which is not really good.

We want you to grasp the lesson: less is more. Vision and reliability should be your primary goals when you just start.

Focus: if you try to launch multiple campaigns at once, you will not only be totally overwhelmed, but also find it difficult to assess which marketing campaigns have been successful.

Consistency: this will be the key to getting your business off the ground.

• It will build you a lifelong follower by being positive on social media..
• You can create a loyal customer base by being consistent with your writing and transforming fresh, cold opportunities into new buyers.
• Being consistent with SEO ensures that instead of depending too much on paid advertising, you will save money in the long run.

Too many small business owners try to do everything at once and fall flat on their faces.

Prioritize customer needs

“When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force,” says Tony Delmercado, co-founder and COO of Hawke Media. “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, then purchase the eyeballs. You will more cost-effectively gain and retain customers and keep money for higher-risk marketing strategies in your coffers.

Update your SEO more frequently. 

Optimizing your search engine will help the product reach out to the customers who want what you’re selling. Industry experts advise upgrading the SEO once a quarter; after all, more than 500 times a year, Google changes the algorithm. So keep your product as discoverable and searchable as possible, consider the keywords that help your company gain or lose momentum in the search engine process.

Engage with your audience on social media

by starting conversations and responding to both praise and grievances. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.

Managing a Brand Online Reputation.

To have a good reputation is to create positive content about the company in which it will rank well in SERP

There are some ideas for webpages that can rank well for brand searches:

1. Corporate website
2. Corporate Ads
3. Social Media profile
4. Customer support site
5. Directory listing

Thank you 😉

Work Cites:

https://www.lyfemarketing.com/blog/digital-marketing-tips/

https://www.inc.com/jeremy-goldman/7-essentials-for-any-digital-marketing-strategy.html

Stukent Digital Marketing Essentials Textbook Chapter 11