I was choosing Social media as the first certification in my life because I think social media is very crucial nowadays, and I personally interested in it. Today I will tell you what going on before I get a certification.

• Topics:
  • Which certification did you complete?
  • How long did it take to complete?
  • What did you like best/least?
  • Were there any disappointments or frustrations?
  • What did you learn?
  • Do you believe this certification program is useful for other marketers?
  • On a scale of 1-5, how likely are you to recommend this certification program to a friend? Why?

Which certification did you complete?

I completed Social Media Certification.

How long did it take to complete?

I took almost three weeks in total. About 10 hours in general. I took an exam today (Dec 07, 2019, with 69/70 scores). At first, I plan to study for one hour a week, but things changed. I had a ton of works and honestly started to study this certification on week 7. During week 7 to 10, I plan to finished 2 lessons per week. I almost achieved my goal, but week 9, I totally messed up with my plan. I got a lot of work and an exam coming up to me. Then this week (week 10), I finished up 4 lessons.

What did you like best/least?

I would say I like everything. In fact, this certification content similar to the class content, which makes me follow up easier. I love how they quizzed me after a single video. However, I think those quizzes are way too easy. I think it could be better if there are more questions in each quiz or make it more difficult to check my understanding.

Were there any disappointments or frustrations?

A big NO.

What did you learn?

I learned a lot. As I said before, the content of this certification, similar to our class content. Some material such as monitoring, terminology like bid, buyer persona, and so on. I learn about SMART Goal, how to develop content, monitor ads, social media channels, team models, how to manage the budget.

Do you believe this certification program is useful for other marketers? On a scale of 1-5, how likely are you to recommend this certification program to a friend? Why?

I strongly believe what I learned, as I mentioned above, will tremendously help other marketers and me. I recommend everyone who wants to work in this area should get this certification first. You will gain a better understanding of the digital marketing structure. I would give 5, which is strongly recommend to my friends because, as a part of marketing students, I think digital marketing or digital platforms have played a significant role in all businesses. They will get knowledge about digital marketing structures to help their company in someways.

I can’t believe it almost end of week 10 already. Today I would like to talk about things that the digital marketers should to better manage their online brand because I have two choices and the another one is about Nike brand which I saw my other classmate already did the same company as me.

Here is some list that I think it would be necessary to be done.

Don’t lay Eggs In Too Many Baskets

Many newbie business owners often trying to do everything at once with little prior experience which is not really good.

We want you to grasp the lesson: less is more. Vision and reliability should be your primary goals when you just start.

Focus: if you try to launch multiple campaigns at once, you will not only be totally overwhelmed, but also find it difficult to assess which marketing campaigns have been successful.

Consistency: this will be the key to getting your business off the ground.

• It will build you a lifelong follower by being positive on social media..
• You can create a loyal customer base by being consistent with your writing and transforming fresh, cold opportunities into new buyers.
• Being consistent with SEO ensures that instead of depending too much on paid advertising, you will save money in the long run.

Too many small business owners try to do everything at once and fall flat on their faces.

Prioritize customer needs

“When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force,” says Tony Delmercado, co-founder and COO of Hawke Media. “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, then purchase the eyeballs. You will more cost-effectively gain and retain customers and keep money for higher-risk marketing strategies in your coffers.

Update your SEO more frequently. 

Optimizing your search engine will help the product reach out to the customers who want what you’re selling. Industry experts advise upgrading the SEO once a quarter; after all, more than 500 times a year, Google changes the algorithm. So keep your product as discoverable and searchable as possible, consider the keywords that help your company gain or lose momentum in the search engine process.

Engage with your audience on social media

by starting conversations and responding to both praise and grievances. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.

Managing a Brand Online Reputation.

To have a good reputation is to create positive content about the company in which it will rank well in SERP

There are some ideas for webpages that can rank well for brand searches:

1. Corporate website
2. Corporate Ads
3. Social Media profile
4. Customer support site
5. Directory listing

Thank you 😉

Work Cites:

https://www.lyfemarketing.com/blog/digital-marketing-tips/

https://www.inc.com/jeremy-goldman/7-essentials-for-any-digital-marketing-strategy.html

Stukent Digital Marketing Essentials Textbook Chapter 11