This is an interesting question and post this week for Module 4. I do not think I have ever stopped and thought about what “My Brand” would be to advertise myself to a potential employer. As I think about it, I think this would be my angle.
I think my strengths as an engineer is my ability to work with other people and be service oriented. The majority of my career thus far has been as a manufacturing engineer. As a manufacturing engineer you must work with a wide variety of people ranging from production employees, production supervisors, design engineers, maintenance technicians, and other manufacturing engineers. Out of all the engineering disciplines, I think manufacturing engineers have to work and interact with the widest variety of people. This has taught me how to work well with others and provide good service to those I am providing support to and the projects I have to execute. I think this skill set is somewhat unique to engineers. Engineers are often known for their technical expertise and less for their people skills. So, I would want to highlight this strength. My weakness as an engineer is my lack of attention to detail. The times I have made mistakes on the job is because I have overlooked a detail. I had a manager in my previous position that used to remind me that “the devil is in the details”. This is often true when problem solving. The details tend to matter a lot. So, this is something I have to work at as an engineer. I feel for other engineers this comes a bit easier.
If I were to try and come up with some clever advertisement for myself, I think I would go about something like this. I would show an ad of a very stereotypical engineer. Someone with thick lensed glasses, tucked in white dress shirt, and a pocket protector. The ad would then go on to show this person acting awkwardly in the workplace and people struggling to understand what they are trying to communicate. I would then ask the question in the ad “Are you tired of dealing with awkward engineers? Do you wish for a different type of engineer for your company?”. I would then go on to highlight some of my strengths as an engineer as they relate to people skills and communication.
Now this ad is meant to just be fun. To all my fellow engineers and nerds out there, I do not mean to be insensitive or mean. I just think it is kind of fun to pick on ourselves or our own professions from time to time. I know humor in ads or on TV stand out for me. So, I thought it might make a fun advertisement to take a light hearted approach to it.