I am excited to look into the gender history of Lego. I feel that initially Lego was marketed more for boys because of the building/engineering aspect behind them. I look forward to seeing if my hunch is correct.
Gender and Lego Links- The LEGO® Group breaks gender stereotype and encourages girls to ‘Play Unstoppable’ - Inquirer.net
- The LEGO Group breaks gender stereotype and encourages girls to ‘Play Unstoppable’ - Malaya
- International Women's Day: Save the Children, the LEGO Group and the LEGO Foundation launch new initiative to ... - Save the Children International
- Lego's Message to Girls and Their Parents: Ditch 'Perfect' - Adweek
- Language Bias With Kids Entrenches Gender Gaps, Global Study Finds - Forbes