Authors: Robyn Cook & Kwon Sekyeong
This article written by Dr. Robyn Cook and Kwon Sekyeong presents ideas on how machine learning will impact the graphic design industry. It brings up various implications that could arise from using AI in design. Through a project led by Sekyeong herself, she aims to explore both the present and future possibilities of these technologies. The paper begins with the topic of Graphic Design and Automation. Cook and Sekyeong offer a short overview of the history of relationships between human-computer interaction and ‘graphical user interfaces.’ They then go on to discuss the more recent developments in regards to machine learning and computer aided design software. One example they provide states,
“And, looking ahead, Autodesk is presently developing Project DreamCatcher – a generative design system that will be capable of producing thousands of design options in a matter of seconds…”
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One of the differentiating factors of this source is Sekyeong’s project called Michael Barnes. This gives a real-life perspective on how AI could change the course of the graphic design industry. Michael Barnes is a portfolio site that seems ordinary, but all the pieces of work on there were computer generated using data from other designs and places. After analysis of the project and discussing how it can show AI in application, Cook and Sekyeong emphasize that their intention is to spark conversation in hopes of getting more designers and educators to recognize this new world we live in.
Robyn Cook has a national diploma in graphic design from Wits Technikon, a BA in Fine Arts and a MA from Wits University, and a Doctorate of Philosophy in Visual Arts from the University of Pretoria. Aside from his academic achievements, he has several honors and awards from the National Research Foundation in South Africa. Cook is interested in research going deep into topics such as participatory, critical design, and ethics in design. He currently works at Falmouth University and leads the MA Communication Design program.
Kwon Sekyeong is from London, UK and currently a product designer at Acre. She received two Bachelor degrees in Visual Communication Design and Media Information Communication from Handong Global University. In addition, she has a MA in Communication Design from Falmouth University. Sekyeong has had several design experiences at various companies like PwC and Comuzi as a UI/UX designer, Design Researcher, and a Visual Designer.
Cook, Robyn, and Kwon Sekyeong. DeSForM19 Proceedings, 2019, pp. 262–266, Speculating on the Future of Graphic Design in the Age of Intelligent Machines.
