Author: Miklos Philips
This short article was published on Toptal’s blog, a company that connects businesses to designers, developers, product managers, and finance experts. Philips begins by emphasizing that the concept of artificial intelligence is still relatively new to design and that we are still navigating how it will impact design as a whole. He outlines that,
“With AI, new relationships will need to be established between customer and products…Designers will bring the necessary empathetic context for innovation, which is how a business will succeed with AI.”
One hotly debated topic revolving around artificial intelligence and design is that the robots will replace designers. Philips stresses that this will not happen. In the future, he sees AI focusing on optimization and speed which in fact, could make designers processes more efficient. This includes both the systems that designers use and the data collected from the intelligence. Following this, he also discusses how artificial intelligence is already integrated and impacting the design work done today. He gives examples of companies like AirBnb who are using sketches to produce computer generated prototypes. Similarly, Netflix who is testing the concept of banners in various languages using personalized artwork or Nutella who is playing around with patterns and packaging designs. Overall, the article aims to make the point that designers should embrace the technology because it is going to make us smarter and more efficient.
Miklos Philips is from the United Kingdom and has over 18 year of experience in user experience and product design. He has worked at a range of companies in the industry including: Autodesk Location Services, Guitar Center, Sunpower, Rubicon Project, SeeFlight, Pubmatic, and DoubleVerify. He currently works at Toptal as a Principal User Experience Designer working on various contracting UX projects for the company.
Philips, Miklos. “The Present and Future of AI in Design.” Toptal Design Blog, Toptal, 10 July 2018, www.toptal.com/designers/product-design/infographic-ai-in-design.
