Authors: Emilie Edberg and Lea Beck
The Adoption of AI in Digital Design is a senior thesis that examines the impact artificial intelligence is having on the digital design industry. The designers chose to conduct a qualitative study asking designers a series of questions regarding their experience with AI. Some questions included:
“Are you aware of any AI technologies in your profession/daily tasks? or “Has AI changed the way you work? The creative process/the way you approach a project? Has it opened up for new possibilities? Or do the traditional tasks remain but are performed with AI as an aid?”
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Following the data collection processes, Beck and Edberg also outline their data analysis. They factor in the credibility of the designer, the limitations of the study, any field notes that were taken, and patterns noticed across various interviews. Then their conclusions are categorized into six sections: 1) Awareness and knowledge of AI; 2) Effects of AI on work processes; 3) Feelings towards AI; 4) External factors; 5) Expectations of AI and; 6) AI within Creative Work. Their findings show that AI does in fact have an impact on design work but there is a general lack of knowledge among designers on how AI is integrated into software and systems.
This source contains a final thesis presented by design students from Jönköping University in Sweden. Their work was supervised by Einav Peretz Andersson who is a Programme Manager Al Engineering and a faculty member at their School of Engineering. Emelie Edberg has a Bachelor in Informatics, New Media Design and a Bachelor of Science in Business and Economics. She participated in an exchange semester in 2019 at the University of Technology in Sydney, Australia. More recently in 2020, she had an internship with a design and content agency called Studio Bon. Lea Beck also received a Bachelor in Informatics, New Media Design with a focus on graphic design and web development. Her internship took place at a media design agency called BeckDesign in Bochum, Germany where she focused on logo development, corporate design, and web design layout.
Beck, Lea, and Emelie Edberg. “Adoption of AI in Digital Design.” Jönköping University , 2020, pp. 1–24.
