A reference to the quote “…the future of design thinking is about going beyond designing for today’s problems. Yes, empathy and experimentation are still musts. However, this future includes tools and methodologies coming from strategic foresight and futurecasting…” from “What is the Future of Design Thinking.” The illustration displays the important combination of empathy and testing as well as forecasting and strategic foresight. 
A reference to “Human senses as an activating force. The process and competencies of designers can make ideas and problems more concrete, sensible and human.” from “The Future for Design is +” It touches on multi-sensory design that extends beyond visual sight. 
A reference to the quote “They’ve made a conscious choice to be flexible, to embrace the uncertainty, and try to manage the balance between innovation and focusing on core business.” from “Design Thinking Is Not The Answer – Especially If You Don’t Know The Question.” displays the important yet ever shifting scale between innovation and design and business.
*Note: sources are listed within the images (at the bottom). Cards were made on Canva with the use of their library of fonts and elements.
Week 10 was very streamlined. We presented posters that related to our Insight Project. I found it nerve-racking, yet exciting. I was looking forward to receiving constructive feedback. I enjoy the ideation that comes about from the feedback process. Questions that I had throughout the entire process began to be answered the more feedback and input I got. While I asked individuals throughout my project a lot of the responses were mixed. Being in a room with designers helps bring to light new avenues that I had yet to discover.
From the Design Thinking and Process Innovation course, I learned that the balance between business and design is important, but consumers’ voice is ultimately powerful. Appealing to there multiple senses and personal narrative is worthwhile. It may take testing, researching, empathizing, forecasting, and a variety of other steps (the full design thinking process) but in the end, the effort one puts in can make a product more worthwhile.
