“The creative brief isn’t the answer it’s just the starting point” – John Shaw, W + K
Source: Slide 5 Week 4 S1
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Source: Slide 11 Week 4 S1
References the framing of one’s point of view.
Source: Slide 21 Week 4 S2
Human-centered design is paramount.
Source: Slide 7 Week 4 S2
A reference to the importance of considering point of view.
Source: Slide 10 Week 4 S2
Emphasizes the empathy and define parts of the design process.
Source: Slide 5 Week 4 S2
I found aspirations a strangely important part of the process. It seems to be important for a brief as well as a vision statement.
Source: Slide 18 Week 4 S2
Displays a persona as discussed this week in class.
Source: Slide 27 Week 4 S2
Week four brought up important insights. I discovered that the defining part of the design process is much more stimulated. While the empathy stage is very important it is more redundant than the define stage. We had a great guest speaker who discussed personas. He worked marketing/advertising for Natural Grocers. While I took away the importance of personas and the research within the empathy stage, I also learned about the great deals!
