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The various steps of the design process.
The importance of empathy in design. Moreover, the limitations one can put on empathy by allowing preconceptions to block it out.
The importance of listening in design. Listening can be very lucrative.
Highlighting the importance of observation in design as a part of the design process.
The importance of fusing personal narratives with consumers.
A display of how immersing oneself in the world of the consumer can open up a whole new world of unimaginable ideas though it can be scary.
Questioning everything is important in the design process, especially when consumerfacing. 
Objectives can be important to understand but can also prevent progression in the design process, and cause misdirection.
