My experience and takeaways on becoming email marketing certified. I just completed Hubspot’s Email Marketing Certification. The purpose of this blog is to document my experience. As part of my graduate program, I was encouraged to add a marketing certification to my portfolio. Since part of my employment role is to manage email marketing strategy,…

A 3-Step Plan to Promoting a Positive Brand Image Online. A successful user-centric business is highly attentive to the needs of their customers, putting them at the forefront of their core competencies. You can have all the right processes, people, and systems in place, but without a positive reputation with customers and partners, your business…

A 5-step guide to creating a sustainable strategy that will lead to growth and success. Email Marketing is an essential pillar of a marketing strategy, as it is the leading form of communication between businesses and their consumers. It can be used for an array of goals, such as driving sales, boosting your brand awareness,…

Everything you need to know about the future of cookieless advertising. Due to increased consumer privacy concerns and data regulations regarding consumer privacy, the advertising industry is shifting towards “cookieless advertising.” In this blog, I will be discussing the concept of cookieless advertising and its implications on digital marketers.   Firstly, what’s a cookie?  In order…

Drive organic traffic to your website with this simple roadmap. You’ve spent endless hours designing the perfect website for your business, only to find it is not displaying in the search results on Google’s first, second, or third pages. Rest assured, there are steps you can take to increase your website ranking. At the end…

Looking to increase your landing page conversions? Try the proven techniques below to create a killer landing page that will effectively generate conversions. A marketing team recently spent countless hours developing a campaign for new product offerings. They were torn between two paths. Would it be better to create a dedicated landing page that will…

While going “green” and protecting the environment through sustainability are prevalent terms in today’s media, there is little focus on environmental justice and equity. Currently, multinational corporations are depending on unsustainable forms of production to earn enormous profits. Climate Change is disproportionately affecting low-income people and people of color, resulting in horrific tragedies that are…

Chen Yi is a charismatic Chinese-American composer of classical music, who is known for bridging the gaps between music styles of two vastly differing cultures, Eastern and Western. She has written an impressive number of pieces that have been performed internationally, consisting of an array of orchestral, mixed ensemble, winds, flute pieces, concerti, piano, violin,…

In the 1970s, the Ward Transformer Company dumped toxic waste along North Carolina roads to circumvent regulations of the Environmental Protection Agency. The waste included polychlorinated biphenyls (PCBs), which permanently polluted lakes and groundwater. The state of North Carolina was faced with the dilemma on where to bury the PCBs. In 1978, government officials decided…

Over the years, the influence of money in countries is increasingly causing corruption and affecting democracy. Unfortunately, most countries fail to fight corruption.  According to the Corruption Perception Index (CPI), “corruption is more pervasive in countries where big money can flow freely into electoral campaigns and where governments listen only to the voices of wealthy…