Coiera, Enrico. “SOCIAL NETWORKS, SOCIAL MEDIA, AND SOCIAL DISEASES.” BMJ: British Medical Journal, vol. 346, no. 7912, 2013, pp. 22–24.
The author Enrico Coiera is a professor of Health Informatics and the Director of the Centre for Health Informatics at the Australian Institute of Health Innovation at Macquarie University. His expertise in E-health and artificial intelligence supports his research on how social media networks become a communal social space, as well as a place where people can be helped and or influenced by the communities themselves in a positive, negative, or neutral way. Enrico also touches on what social media can do in regards to warn people about pandemics or natural disasters but also has similar thinking as Marshall Mcluhan’s, “the medium is the message”, which acknowledges that even though social media can promote social education, change and influence, that the the way it is structured is just as important as the message itself.
Muhammad Imran, Carlos Castillo, Fernando Diaz, and Sarah Vieweg. 2015. Processing Social Media Messages in Mass Emergency: A Survey. ACM Comput. Surv. 47, 4, Article 67 (July 2015), 38 pages.
Authors Imran, Castillo, and Vieweg from the Qatar Computing Research Institute, Diaz from Microsoft research explore how social media acts as fast and efficient “communication channels” through which mass amounts of viable information can transfer through. They also note the amount of work that is needed to sort through in order to decode the message such as deciding if the message is formal or informal, dealing with the overwhelming information overload, and the steps in which we process and understand the information we are given. They conducted this survey to provide more clear information to computer science researchers and software developers in order to create better technology in order to more efficiently cater to first responders, medical professionals, humanitarians, etc so these people can properly identify and filter out unnecessary information during a crisis in order to hopefully save more lives.
Matthew Mount, and Marian Garcia Martinez. “Social Media.” California Management Review, vol. 56, no. 4, 2014, pp. 124–143.
Matthew Mount is an assistant Professor in Strategy and Innovation at Deakin Business School and Dr Marian Garcia Martinez is the Director of the MSc in Value Chain Management. In their research, they look into how and why using social media as a tool can lead to more profitable business and open innovation through research and development as well as through ideation. The key components of this paper dive into research and development and how social media needs to be used, and how it is used currently by corporations and businesses to create drive and commercialization which feeds the industry. Ultimately trying to inform and research the ways in which the tool works, how we use the tool, and how it impacts the market, who the market is and what this means. Utilization of social media and innovation in regards to how it is utilized and how we must also adapt and change to it changing. How businesses should implement social media as a tool, why they use it, and what happens when they do.
Baccarella, Christian V, et al. “Social Media? It’s Serious! Understanding the Dark Side of Social Media.” European Management Journal, vol. 36, no. 4, 2018, pp. 431–438.
Baccarella is an assistant Professor at Friedrich-Alexander-Universität Erlangen-Nürnberg. Wagner has a PhD from University of Erlangen-Nürnberg. This journal expresses the ways in which social media is impacting us now and in the long term. It analyzes the building blocks of social media; conversations, sharing, presence, relationships, reputation, groups, and identity in relation to how they are misused to negatively affect ourselves and others. Also mentions ways in which we can research and provides a method called “the honeycomb” where it amplifies how closely everything is related to everything else. We are the media, we are branding, we make it up simultaneously as we let it tear us down.
