Despite the very critical role that the employee recruitment plays in an organization some organization still prefer allocating more resources marketing and product design. Though an organization cannot exists without employee, in the same way there would be no need to have employees if the product was not there. More importantly, by allocating more resources to marketing and product design the organization is also fulfilling the recruitment and selection process but in a reverse way through employer branding. This is because once a company product is strong in the market this becomes a brand that attract competent employees and again once this strong brand enable the company makes profit, this overall performance attracts competent employees to the organization thus fulfilling the employee recruitment roles. Additionally the product is what defines an organization and as long as the product marketing and design works an organization can pay it employees well and attain them since it will operate as a going concern.
The potential strengths on organization that adopt this approach are the fact that it saves on the high cost involved in the recruitment process. Besides, such an organization is able to attract competent employees to the organization as result of the good performance of its product in the market. On the other hand, the weakness of such an organization is the fact that it might have employees who have a very low morale. This is because the employee recruitment process is tied up with the employee motivation process, as such less focus on the recruitment process leads to less focus on the general welfare of the employees which in turn translate to low morale and consequently poor performance. The other weakness is that such an organization could have a mismatch in linking employees to their right roles which leads to low productivity and wasted talents.
