I would want to make my personal brand known in my ad, this way I will be sure to attract employers who align with my beliefs and values. It’s as equally important to me that an employee finds a good fit as it is for the employers to find a good fit for their company. I am diligent, I am very determined to match honest and reliable employees with honest and reliable employers. I consider these attributes just as important as the potential employee’s skills and experience. You can have all the skills, abilities, and experience required but if you aren’t honest, transparent, and reliable, I won’t work with you and that goes for both employers and employees.
I think my brand is what I would lead with in my ad, this way people can see right off the bat if they will be compatible working with me or not. I would also be strategic in where I placed my ad to attract the businesses and people that I’m looking to work with. I want not only the structure and content of my ad to be creative but also the artwork accompanied by it. When I’m just glancing through ads the artwork and structure is what I look at first and if that catches my eye then I will dive deeper into it to see what it’s about. Your content is important but the art and layout is what brings people in. The ad needs to be aesthetically pleasing. I think symmetry plays a big role in that and making sure it looks clean and neat. For the “novel” part I want just short little blurbs about me and the services I provide, because no one actually wants to see a novel on an ad. Putting a lot of information on your ad is a waste of space and can be overwhelming for people, and it’s not aesthetically pleasing in the slightest. I would have information on the ad as to how and where they can contact me if they feel called to work with me and links to where they can find out more about me if the ad intrigued them.
2 replies on “Critiquing a Recruitment Ad”
Hi Hannah,
Great post content! I really liked how you talked about having the skills and all it is not self sufficient when working for someone. You need to be reliable and trustworthy. For example, a seller, the way they sell is much more important than what they sell – and the effectiveness of how they sell is determined solely by their credibility with their customer. If a salesperson, do not know how to convey confidence and demonstrate credibility when meeting with potential customers, they will fail. So reliability and credibility is extremely important.
Hi Hannah,
You mention brand and ad in your post, but I wonder how you are addressing this idea. When I think of a brand, it’s the characteristics you want associated with your “person.” When I think of ad in this instance, its a resume. It can be your social media because, let’s face it. It’s the brand we sell to people, that we want them to think of us. Some are fun, cool, hip. Others are sophisticated, clean, intellectual.
How ever we choose to brand ourselves, it’s not going to be an ad in the newspaper with replete with fancy eye-poppers to draw the eye. A resume, or social media is less about the overall feeling or sentiment we give to a prospective friend, follower, employer on who we are. Stating all that, how do you brand yourself on social media, especially Linkedin, Facebook and on your resume? What are you stating from your work experience, skills and volunteer work to present your brand?