In this paper we describe a qualitative research on abandonment of a social network, i.e. Facebook, and why some people opt to terminate their use. Interviews were conducted with subjects who previously had daily use experience, and now opted for non-use. Four major themes were found as contributing to this technology abandonment. The insider story shared by the interviewees, of their technology non-use sheds light on the contributing factors leading to a shift from a user to a non-user.
