When it comes to hiring, some organizations recognize that great employees want to work for a company that has a great product and is expansive in the market. By focusing on marketing, the company can they ensure the reputation of the company is known far and wide. Along with the reputation of the company, is the product that they provide. If the company focuses on their product and ensuring that it’s the cutting edge, while also driving innovation, will be a source of attraction for prospective employees to want to work for them. If they have developed their marketing strategy, they will interact with individuals in different companies that they can headhunt.
For some companies, focusing on other aspects of the business is a strength, rather than recruitment. For example, a small company such as a gym or a coffee shop in a college town will be limited in the benefits and pay that the work demands. The main pool of talent will be college students, who work part-time and the company will experience 100% turnover rate every two years, on average. A weakness is the lack of consistency in the employee reliability scale. Some will not show up, because of hangovers, college classes drastically increase in difficulty and other family issues. Businesses that are small and rely on a blue-collar work force cannot afford to spend large amounts of money to hire individuals who will leave the company in a short amount of time. Focusing on quality, marketing will ensure that the business is a desirable place to work and the hiring manager can pick the most optimal candidate for the position. The weakness in this strategy is underdeveloped tactics and tools to discern and learn what makes a great candidate and a poor one.
I can see where different aspects of the company such as marketing is important and why companies may focus their attention on those but recruitment and selection can have some benefits if done properly for a company. When hiring is done in a way that insures the employee will fit with the company they reduce the chance of having to spend money do to turnover rate, fixing mistakes made, and possible decreases in productivity as a result of poor employee satisfaction. There are some companies that need to keep their initial focus on thing such as marketing. These might be new companies that need to build up awareness in order to even survive. However, I do believe that at some point in the lifespan of the company recruitment and selection should become a central focus.
Very interesting post! I agree with you that people who are seeking jobs are interested in working for companies that have great reputation. Personally, I would like to work for a firm that is in its expansion stage so there are a lot of opportunities that I can seize to move my way up in the company. However, some big firms may not in their expansion stage; I will also work for them if the resources available in the firm is abundant.