So last week I posted about the evaluation project underway at Portland Art Museum (PAM) and wanted to give a few more details about how we are using the looxcie cameras.
Source: looxcie.com via Free-Choice on Pinterest
Looxcies are basically bluetooth headsets, just like the ones regularly seen used with cell phones, but with a built in camera. I am currently using them as part of my research emcompassing docent-visitor interactions, and decided to use them as a data collection tool because of their ability to generate a good quality “visitor-eye-view” of the museum experience. I personally feel their potential as a research/evaluation tool in informal settings are endless, and had some wonderful conversations with other education professionals at the National Marine Educators Association conference in Anchorage, AK recently about where some other possibilities could lie – including as part of professional development practice for educators and exhibit development.
At PAM, the looxices will be used to capture that view when visitors interact with exhibition pieces, specifically those related to their Museum Stories and Conversation About Art video-based programs. Here, fitting visitors with looxcies will enable us to capture the interactions and conversations visitors have about the art on display as they visit the museum. The video data gained here can then be analyzed for repeating themes around what and how visitors talk about art in the museum setting.
During our meeting with Jess Park and Ally Schultz at PAM, we created some test footage to help with training other museum staff for the evaluation procedures. In the clip below, Jess and Ally are looking at and discussing some sculpture pieces, and were both wearing looxcies to give them a sense of how they feel to the user. This particular clip is from Ally’s perspective, and you’ll notice even Shawn and I have a go a butting in and talking about art with them!
What’s exciting about working with the looxcies, and with video observations in general, is how much detail you can capture about the visitor experience, down to what they are specifically looking at, how long they look at it, and even if they nod their head in agreement with the person they are conversing with. Multimodal discourse eat your heart out!