There are many processes that can be considered the most important to organizational success. For instance, many firms choose to put the most resources into marketing their product than they do on recruitment and staffing costs because they see that as the most important factor. Choosing to put more funds into marketing rather than hiring is because these factors have a more direct link to profit on a balance sheet. It is not obvious to show with cash value what a good employee can bring to a brand. However, anyone can see that when you spend more money on advertising your profit margins also tend to increase.
One strength that this approach may have over prioritizing your resources in recruitment is that you don’t have to rely on your employee to return your investment in them. When you put more resources into good hiring you typically pick what you as the best candidate. However, there isn’t a way to guarantee this person will do the exact job you expect. So, there’s some risk involved in putting more of your money into better recruitment and selection practices. Another strength of the approach of favoring another factor over recruitment and selection is that your budget will be more self-explainable. If you do more marketing and sell more your budget has a good trail to prove it is beneficial. When it comes to recruiting spending this may be harder to prove the money adds benefit to the bottom line and the budget may not always be allocated the same way. one weakness of favoring the other sectors over recruiting and selection is that you will ultimately waste more money having to get rid of the poor employees and do the work to hire better ones in their place. Another weakness is that it may be hard to create a solid core of the business if you don’t have well-trained individuals who can continue to create profit and direction for your business for a long period of time. Eventually, marketing can’t help the profit if there are no able managers to make marketing decisions.
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