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I recently did an activity for class doing a Google alert for the company Columbia Sportswear. What this did was use keywords that would be important to the brand and put in a search to see what the results on Google are. This is important, so companies can see what results they are getting from …
Continue reading “Why Columbia Sportswear Has Mastered the Art of Online Brand Management”
What Is a Persona? The basic definition of Persona is the aspect of someone’s character that is presented to or perceived by others. In marketing however, a marketing persona is slightly different. The definition given by Ardath Albee is “Marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you …
The Internet has become integrated into people’s everyday life for many years now and it only continues to grow. The internet can do so many things that benefit people it is one of the greatest inventions ever. However, is everything that happens on the web good? The answer to that question is no, not everything …
Everyone wants their webpage to be the top result of a Google search. Consumers are most likely to click on the top few webpage results, so it is important to get your webpage on that first page by having it highly ranked. It needs to be in the top 10 SERP results. SERP stand for …
Continue reading “What To Do When Your Webpage Doesn’t Rank”
Lets start of with what conversion means in this context. Companies use a landing page, which is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. Which these landing pages is where the conversion part comes in. Conversions are the …
Continue reading “5 Ways to Increase Landing Page Conversions”