What Is a Persona? The basic definition of Persona is the aspect of someone’s character that is presented to or perceived by others. In marketing however, a marketing persona is slightly different. The definition given by Ardath Albee is “Marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you …
Monthly Archives: November 2019
Is Online Advertising Dangerous?
The Internet has become integrated into people’s everyday life for many years now and it only continues to grow. The internet can do so many things that benefit people it is one of the greatest inventions ever. However, is everything that happens on the web good? The answer to that question is no, not everything …