Researchers Grapple with Climate Communication Challenges

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Presidential hopefuls and policy-makers across the political spectrum seem to have absorbed the news that the changing global climate is a cause for serious concern and action. But communicating successfully with the American public about the issue is still very much a work in progress.

“People are convinced that climate change is here,” said Susanne Moser, of the Institute for the Study of Society and Environment at the National Center for Atmospheric Research (NCAR). But “people don’t know a lot about the solutions,” she added. “They feel quite disillusioned or pessimistic that their little action will address this global overwhelming problem.”

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