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Google Analytics 4 and Google Site kit

June 9th, 2023

The Google Analytics plugin for WordPress will be discontinued on July 1, 2023. This means that users who are currently using the plugin will no longer be able to track their website traffic data.

Google has announced that it will be replacing the Google Analytics plugin with the Google Site Kit plugin. Google Site Kit is a free plugin that allows users to connect their WordPress website to Google Analytics, Search Console, and other Google services.

Google Site Kit offers a number of features that are not available in the Google Analytics plugin, including:

  • Single dashboard: Google Site Kit provides a single dashboard where users can view all of their website traffic data from Google Analytics, Search Console, and other Google services.
  • Real-time insights: Google Site Kit provides real-time insights into website traffic, so users can see how their website is performing in real time.
  • Custom reports: Google Site Kit allows users to create custom reports that are tailored to their specific needs.

If you are currently using the Google Analytics plugin for WordPress, you should switch to the Google Site Kit plugin as soon as possible. To learn more about Google Site Kit, please visit the Google Site Kit website.

Important: The Google Site Kit plugin has already been network activated for all blogs. This means that users do not need to install the plugin themselves. They simply need to connect their blog to their Google account in order to start using Google Site Kit.

To connect your blog to your Google account, please follow these steps:

  1. Click “Site Kit” Google Site Kit management link button. from the left admin panel.
  2. Check the box to “Connect Google Analytics as part of your setup.
  3. Log in to your Google Account, You can use your OSU Google account or a personal one.
    • Google should verify the site ownership automatically

Once you have connected your blog to your Google account, Google Site Kit will start collecting data about your website traffic. You can view this data in the Google Site Kit dashboard.

Thank you for using the Google Analytics plugin for WordPress. We hope that you will enjoy using Google Site Kit.

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