Our latest digital campaign is underway. It’s our Beaver Nation interactive documentary, and it’s following the themes of the ongoing Beaver Nation efforts led by our sister unit, University Marketing. The whole campaign launched last year with our new commercial (also produced by our team in partnership with University Marketing).
What the interactive documentary does is establish a sense of place. Oregon State University has the great benefit of being located in a natural resource wonderland. Old growth forests, dramatic volcanoes, glaciers, gorgeous coastlines and waters rich with sea life, an array of agricultural products, vineyards, hop farms, pastures, painted hills, mysterious canyons: all of these wonders orbit our main campus like a constellation of glossy tourist brochures. You sometimes have to pinch yourself as a reminder that it’s all real.
We’re lucky to live in Oregon. And that our campus has such deep connections to every corner of the state.
The Beaver Nation documentary and site is intended to show our reach within the state and beyond, but it’s more than that. We also want to just step back and celebrate the places that we’re fortunate to be surrounded by.
Our crew traveled to all of these spectacular places to uncover the stories of the people who call them home and are connected to them. And we didn’t just focus on OSU students, alumni and faculty. Anyone who loves where they live and appreciates their local bounty–and works to protect it–is an honorary member of Beaver Nation. It’s not just about orange and black…it’s about making a difference in your community.
We’re releasing a new chapter every few weeks through early 2015, and we’ll be finishing with coverage of Beavers around the country and across the globe.
What I’m particularly proud of is that the entire project has been produced completely in house with our full-time staff and student workers. Our team can compete with the best agencies and show the potential of committed workers devoted to the institution. Beaver Nation isn’t just out there. It’s right here, inside our studio as well.
And our staff also produced the various chapters. Each region had a different producer who pulled together the team and invested a part of themselves into every story, word and pixel. And the results are amazing. It’s a great privilege to be part of this talented crew.