In this week’s readings, we learned about personas. Designers use personas to create a better understanding of who their target market and users are. These personas are fictional, but the information used is based off of research from actual consumers. These personas are detailed in order for designers to further their understanding of these users; the personas can be looked at as a short story where the reader gets background information and life story information of the users. As designers use the information from the personas, they are able to think in the mindset of the users, rather than their own personal mindset.
