Week 2

Nike is the company I chose to look into they use a differentiation strategy by providing products that are unique and distinct from their competitors. Nike prides itself on breaking barriers and building communities. They have led multiple campaigns to connect with athletes all over the world. From diversity and inclusions to female empowerment, Nike… Continue reading Week 2

Week 1

This week we were asked to think of a situation where compensation was used as a motivating factor. My immediate reaction was to think about my team and the constant low hanging fruit of opportunity to get into the best seat IF you perform on the rowing machine. This causes a range of reactions from… Continue reading Week 1