Organizations decide to allocate more resources towards marketing/product design rather than spending that money on recruitment because they prioritize quick business outcomes over a long-term strategy for finding the best talent. Marketing and product design make them money and help them to gain more customers for their benefit. Which is considered a more appealing investment for those who are focused more on short-term growth. In comparison, recruitment and selection are important for long-term success. They are usually seen as something that won’t impact the businesses performance as much marketing and product design. Some businesses assume that a strong brand or product will naturally attract star performers, which would decrease the need for a more structured hiring process. If they do not understand the value of recruitment, businesses may see it as something secondary, rather than a key for growth and getting a competitive advantage against other organizations. Which can cause them to not invest as much in hiring, and can potentially lead to long-term problems and missed opportunities for the success of the organization. Prioritizing other business areas over recruitment can create growth quicker because of their market presence and the amount of money they are making. Neglecting recruitment risks poor hiring decisions, lead to lower productivity, higher turnover, and long-term problems. If there is not a strong hiring process, organizations can struggle with getting star performers, and this can weaken the company culture. Short-term wins may be appealing, but failing to invest in recruitment can sabotage long-term success.
