One of the most impactful trainings I have done is in the CRM HubSpot. I began working a sales and marketing internship during my sophomore year of college and with no experience in a CRM, I felt lost. Thankfully, HubSpot offers a training course in which you can become HubSpot certified. Although this training module was online, it was one of the most in-depth, easy to follow guides that I have ever used for a software. The module was meaningful because rather than simply explaining the functionality of the website, it explained processes with direct business examples and scenarios. This made it incredibly easy to identify pain points in our current system and enabled us to automate a majority of our CRM functionality.
On the contrary, one of the least beneficial trainings I have done is for alcohol and drug use prior to coming to OSU. This was an OSU requirement during my freshman year and although it was informative, I did not feel that the examples provided were relatable as a college student. While the emphasis is on drug and alcohol safety, given that the examples provided weren’t impactful, it wasn’t very memorable and inevitably lead to a bad training experience.
The reason the second example I provided was not beneficial because the information was simply being presented. In the HubSpot example, the training was hands-on and formed connections to my real life. This is why I believe that simulations are the most effective form of training. Simulations require critical thinking and force you as a participant to be attentive and analyze the information being provided.