Oregon State Productions Blog

The digital marketing series is a behind the scenes look at projects, campaigns, tools, tricks and other marketing machinations happening at Oregon State University.

Maximizing reach So much of advertising depends on reach. It doesn’t matter what medium or channel you are considering. Before you can drive engagement and deliver conversions you have to start by reaching your audience. Sometimes reach at a university ebbs and flows outside of our control. During the summer months reach is diminished. Students […]

Every now and again I get to help Justin and Darryl on their video projects. Most of the time it is usually because they know I would have a personal interest in the subject matter. This time it was for an upcoming video to be aired on the Pac12 network. It features Ruth Hamblin, the […]

This next June will mark seven years from when I started working in the Marketing Department as an intern. From there transitioning to where I am today in Web Communications. During that time rumors about moving offices always seemed to persist. Every other month there was a different remodeling, renovating, redesigning or re-something idea floating […]

  You might wonder how the title of this relates to the above photo so let me try and establish the scene. Darryl (AKA “Da-REAL Deal”) squirreled himself into some kind of tiny sled. The reason this tiny sled exists still evades my comprehension. Justin then attached this strange sled to his waist much like a […]

I went to the Oregon Zoo earlier this week. The hope is that we can work together and form a partnership around the beaver habitat. Maybe some day we will have livebeavercam.edu available for you to go to (official title still to be determined). Anyways it was also quite enjoyable on a personal level because […]

So whenever I am in a meeting and we do the typical lets all introduce ourselves spiel. I inevitably get asked what I actually do or get the typical confused/intrigued facial expressions. I guess I should preface this by saying my official title is User Experience Specialist. Most of the time I give a fairly […]

Here are three things you can learn today. The Grande Super burrito at La Rockita (downtown Corvallis) is too big. I know wouldn’t typically ever think of saying that phrase, but the thing is just way to big. It broke open and spilled every where. Quite tasty, but a big disaster. Sorry I don’t have […]

I was recently sent an interesting article. It was a study done by the Nielsen Norman Group on Teenagers and how they use the web. It contrasts this study with others done on different age groups. If you are interested in the subject I encourage you to read the full article. I will be honest it […]