Oregon State Productions Blog

Maximizing reach So much of advertising depends on reach. It doesn’t matter what medium or channel you are considering. Before you can drive engagement and deliver conversions you have to start by reaching your audience. Sometimes reach at a university ebbs and flows outside of our control. During the summer months reach is diminished. Students […]

The campus community was extremely excited about the opening of the new Centro! That’s a great thing and further reinforces our hope to post more stories about some of our more underrepresented groups. I’m also pretty proud of how well our dance story, “A common step,” did in the short amount of time it was […]

In this period, our most popular homepage feature story was undoubtedly our tribute to Beth Ray, hosted on our Life at OSU blog. The passing of our first lady was of interest to just about everyone in the campus community. The Olympics also had a far-reaching appeal, and Oregon State was happy to have a […]

If you think we’ve gotten a bit sluggish about analytics lately, you’re wrong. Back in December, though? Well, that might have been a different story. These pageviews include December all the way up to Feb. 28: “Celebrate the season” happened sort of last-minute, and it had about a 2-week run on the homepage, explaining its […]

We are in the middle of the holiday season at the moment, but that doesn’t mean we still can’t take a look back at the past few months of web traffic: Here’s a look at the stories we took down. Floralia was up on the homepage for a very, very long time. It was our […]

Over the last year or two we have been working to get our google analytics profiles under control. When they were initially setup there wasn’t much future thinking involved. At the time it wasn’t the go to metrics source for our sites, so I am not surprised that it was developed a bit hastily. We […]

July and August were all about getting rid of the (awesome) commencement stories we worked so hard on in the spring and replacing it with awesome content that could see us through the summer and straight into school. Here’s a look at the stories we took down. Stories up on the site at this time […]

Each time a homepage story is uploaded, one is taken down. When it is, we make sure to take a look at the analytics of the stories we remove. Here’s a look at the pageviews of previous homepage stories: Many videos are also attached to these homepage stories. Here’s a look at the analytics from […]

It’s Civil War time again and battles of all types have been raging between Oregon State University and the University of Oregon. In the middle of it all the Web Communications department has been waging a war of our own.