Digital Marketing Series: Hearts not minds
The digital marketing series is a behind the scenes look at projects, campaigns, tools, tricks and other marketing machinations happening at Oregon State University.
Digital Marketing Series: Hearts not minds
The digital marketing series is a behind the scenes look at projects, campaigns, tools, tricks and other marketing machinations happening at Oregon State University.
Digital Marketing Series: Commencement 2015
Maximizing reach So much of advertising depends on reach. It doesn’t matter what medium or channel you are considering. Before you can drive engagement and deliver conversions you have to start by reaching your audience. Sometimes reach at a university ebbs and flows outside of our control. During the summer months reach is diminished. Students […]
Time Lapse Lessons
[vimeo 133089536 w=880 h=495]Time lapse photography has occupied my attention for several years. The visual passing of time strikes a chord with the part of me that is in constant daydream mode.
Job Well Done
I recently got a tour of the new online catalog that our Extension office built. Essentially it houses all of their publications in one easy to navigate Drupal site. For anyone with Drupal or database experience you know that alone is a heroic task. The site is full of features and cool modules. It is […]
Ruth “The Canadian Hammer” Hamblin
Every now and again I get to help Justin and Darryl on their video projects. Most of the time it is usually because they know I would have a personal interest in the subject matter. This time it was for an upcoming video to be aired on the Pac12 network. It features Ruth Hamblin, the […]
The Big Board – Top 50 sites at OSU
Over the last year or two we have been working to get our google analytics profiles under control. When they were initially setup there wasn’t much future thinking involved. At the time it wasn’t the go to metrics source for our sites, so I am not surprised that it was developed a bit hastily. We […]
Tour and Toys
This is a quick video tour of our new office space. It is also a test run of a new toy that Justin put together. He picked up the new GoPo HERO3+ and built a motorized brushless gimbal. Which of course means, a thingy that helps keep the camera stable and smooth while you move […]
New Work Space
This next June will mark seven years from when I started working in the Marketing Department as an intern. From there transitioning to where I am today in Web Communications. During that time rumors about moving offices always seemed to persist. Every other month there was a different remodeling, renovating, redesigning or re-something idea floating […]
The Freedom to Fail
You might wonder how the title of this relates to the above photo so let me try and establish the scene. Darryl (AKA “Da-REAL Deal”) squirreled himself into some kind of tiny sled. The reason this tiny sled exists still evades my comprehension. Justin then attached this strange sled to his waist much like a […]