Oregon State Productions Blog

Taking Your Cause Online

Quick Start Guide

• Start your blog
  The blog can be the hub of all of your Web activity.
  • Set up a free blog at wordpress.com or blogger.com
  • Come up with a plan for adding content; stick to it
  • Aim for twice per week
  • Length isn’t important
  • Mix formats: text, photos, slideshows, video
  • Put your blog’s address on everything you print, mail, email or hand out
  • Find other blogs (“influencers”) and engage with those blogs by leaving comments and linking to posts
  • Set up social networks and use the blog to feed those networks
  • Find influencers
• Open a Twitter account
  • Tweet every time you post to your blog
  • Create a plan for updating and stick to it
  • Follow others
  • Retweet often
  • Embed your twitter feed in your blog
• Start a Facebook page
  • Embed your blog’s feed in your Facebook page
  • Have a content plan
  • Engage with your community – ask questions, create posts that call for a response
  • Make it fun
• Create video content
  • PSAs
  • Interviews
  • Document actions and events
  • Testimonials

CATEGORIES: General Web