What to do when your webpage doesn’t rank

What is webpage ranking?

Webpage ranking is an algorithm that search engines such as Google or Bing use in order to assign a “numerical value” to a web page as a score. The search engine rank refers to a particular position a webpage holds in the results of a query.
For every business, being able to achieve a higher spot in the search engine ranking is a goal because it indicates to the user that the site is a credible resource and it is relevant to what they are searching for. When you put so much effort, money and attention are making sure that your webpage looks good, you also want to ensure that it is ranking higher on search engines so all that effort doesn’t go into vain.
Here are some steps you can take to make your website rank higher in search engines:

1. Content relevance

Making sure that your webpage has quality content is one of the most important considerations without it search engines won’t have enough information to index your pages correctly and help you rank. Quality and relevant content is one that can answer the searcher’s intent effectively (Fishkin, 2016) This can vary from business to business. For example, pictures, videos, maps, or articles. Do they want information? A How-To-Guide? Examples? Product recommendations? Search and you will find. It is important to approach it from the user’s perspective to see is the best way to explain a specific concept.

2. Keywords

Keywords play a major role in the search engine ranking. It is important that businesses research critical keywords that the searchers are using and the business can be an answer to those searched. (Fishkin, 2017) A small business may have more success with a long tail keyword. (Larson & Draper, 2021) Long-tail keywords are multiword phrases that are extended and have a much less low search volume but can help a page rank well because there is less competition on long-tail words. For example “Dog food” may be the fat head term with a large search volume but “buy dog food” may still display your page as relevant and at a higher rank because there is less competition on this keyword.

3. Blogging

Blogging is good for Search Engine Optimization because it helps in many things that are important ranking factors. When you have a blog that is regularly updated with blog posts that are of high quality and on topics relevant to your web pages, services, products, and audience, it can make a big difference in how your entire website ranks in search engines. Most internet users agree that blog posts are trusted sources for information or advice. Updating an old blog with new information can increase the effectiveness of your search results by 74%. (Crestodina, 2021)

4. Page Speed

Page loading speed affects the ranking of your website because it is a factor for search engines. This is because search engines typically want to give their users the answer faster and effectively. 40% of users will abandon a website that takes over three seconds to load. (Levity) Website owners must devote time and effort to improving their site’s performance and ensuring that each page loads as quickly as possible.

Follow these steps, and we hope you will be ranking in no time!

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