I took the Google Ads Measurements Certification, and I would like to use this platform to give a review on it, so you can decide whether this certification is the correct choice for you.
Some logistics first:
- Time for Completion: Approximately 5-6 hours, and 75 mins for Exam.
- Company: Google Inc.
- Level: Beginner
- Aims: Gain an understanding of how to change marketing objectives in to measurable actions. Optimize performance of marketing strategy by using KPIs. Use google metrics and insights through Google to improve performance, and increase sales.
- Exam: 50 questions, need atleast 80% to pass and 75 minutes to complete.
- Cost: $0
It took me about 5 hours to complete the knowledge portion of the certification, and I took the exam in about 60 minutes. Once you finish the certification exam, you can upload your credentials on Linked In which can be really helpful.
Themes: Creation of SMART Goals that align with Business Objectives, Assigning Values to these SMART Goals, Evaluation and Improvements, Analyzing and Optimizing Conversion Data, Introduction to using Google My Business Suite.
Tips:
- Limit distractions
- Pace yourself: there is enough time for the exam and you can learn each of these modules at your own pace.
- Do well in the assessments after each module, as the exam questions are similar.
- Dont stress – if you do fail, you can take it again after a 24 hours.
What I liked, and did not like in this certification?
I really liked how they used simple examples to build upon the basic knowledge such as a basic difference between KPIs and Metrics which are often used interchangeably. The course started wth the understanding of a small business, and explaining a few different objectives that companies may have such as increasing sales, increasing engagement, or media specific goals. Additionally, after each module, there was an assessment on what we have learned in the module and feedback on what can be improved. This helped in going back and learning if you did not do well in any of the questions in the assessment.
I would have liked it if there were hands-on activities such as creating metrics for business, and carryingout activities to achieve these goals. I felt that this certification was a lot more concept based, rather than activities which personally, helps me in learing better. A more activity based CRM certification course can be taken through Sales Force Trailheads.
I think I gained important insight on how to translate marketing objectives in to goals that are measurable. I learned on tracking conversions, and effectively measure sales, Analyze the conversion data and update strategy accordingly. Additionally, I got some insight on using Google My Business.
Over all, I think that this certfication exam was a good way to refresh some of the concepts that I had learned before. Google’s certficates hold a lot of value, especially as you are looking at job prospects and can be a really good resume builder, which is why I would recommend it. I do not think there is anything to loose here, since the certification is free. I would recommend that new marketers take this, and some other small certification in order to build enough knowledge for a significant certification exam such as Google Analytics Exam.
