- Prototyping reveals the designer’s assumptions and biases towards their ideas as well as reveals user insights. Prototyping helps explore problems, ideas, and opportunities.
- Prototypes are tangible representations of a designer’s ideas and solutions… A ‘thinking by doing’ mindset allows more elaborate results (more value) when design thinking
- The Shape of Design emphasizes how empathy is a very important aspect of delightful design. The experience of using the design makes it delightful. Chapter nine compares it to experiencing food. A chef can plate a dish aesthetically, but it doesn’t matter if it doesn’t taste good. All design is experience design.
- In order for a designer to create a meaningful design, they have to think of the users in order to accommodate them, making it humanized. A delightful design is humanized through its tone and effect, making it easier for the user to recognize the designer behind the work.
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