You can’t overestimate the value of a good first impression, says OSU psychology professor Frank Bernieri.

Frank Bernieri is professor of Psychology at OSU
Frank Bernieri is professor of Psychology at OSU

Can you overcome a bad first impression and gain someone’s trust?

Not likely, says Frank Bernieri, chair of Oregon State University’s Department of Psychology.

“First impressions are liking planting a seed,” Bernieri says. “When you shake someone’s hand, you immediately make a judgment. Was it a good handshake? Was the person well-groomed? Are they attractive? Everything that happens after that point is anchored to that first impression and skews what we learn and perceive.”

Several years ago Bernieri worked with Dateline on a project involving an Ohio employment agency’s in-depth interviews with candidates for a technical position. The agency provided personality profiles, questionnaires, and reams of background on the candidates.

Bernieri then had several focus groups analyze five seconds of video of the opening handshake and correctly pick out the successful candidate. It’s a scenario that repeats itself time after time, he says.

“People are amazed when they see the research. They find out how biased and inefficient our social analytical skills are, and there just isn’t much we can do about it.” What happens is that people tend to filter out information that doesn’t back up their first impression, or they skew the data to make it fit.

“When we hand out a teaching evaluation form on the first day of class–right after the syllabus–invariably students will fill it out almost the same as they will on the final day of class,” Bernieri says. “All that they experience during the term won’t change the evaluation they made based on the syllabus.”

In addition to appearing in numerous scientific journals, Bernieri’s research has been featured on the Discovery Channel, in the Science Times, Redbook, Self, the London Evening Standard, and even in a book by noted columnist E. Jean Carroll.

Frank Bernieri’s home page

Bernieri students looked at first impressions last summer

Bernieri’s research on identifying people in love

A little creative thinking, a planning committee, and a pair of talented students turned routine repainting in the College of Pharmacy into a work of art.

Students work on the mural in the College of Pharmacy
Students work on the mural in the College of Pharmacy

When OSU Facilities Services painter Charles Vail and his manager, Joe Majeski, were discussing the need for an interior repainting for the Pharmacy Building, they wondered if they could achieve their department’s mission: “to wow” with something as routine as that.

“When we got to the west entrance, we noticed a beautiful frame with nothing in it,” Vail says. “That led to a ‘what if’ and ‘why not’ discussion of the possibility of murals.” Majeski gave the go-ahead and the idea was off and running.

Vail located an art student, Emidio Lopez and contacted the art department where he found another student, Kim Smith, interested in working on the project. A committee, led by pharmacy professor Lee Strandberg, developed a plan for the murals to depict the past and the future of pharmacy.

With the help of Kay Cooke, director of external relations in Pharmacy, things moved rapidly. Miller Paint Company donated the paint, Facilities Services provided the scaffolding, the College of Pharmacy gave Emidio and Kim a stipend, and the art department agreed to give the students project credit for their creative efforts.

“This has truly been a team effort,” says Vail.

The unveiling of the murals took place during the homecoming celebration on October 23.

College of Pharmacy

Department of Art

Hung-Yok Ip is exploring the relevance of Buddhism to the modern and postmodern world.

Hung-Yok Ip teaches history at OSU
Hung-Yok Ip teaches history at OSU

Buddhism is based on the teachings of Siddhartha Gautama, a prince of the Sakya tribe of Nepal, who lived about 2,500 years ago.

At the age of 29, he left home to seek the meaning of the suffering he saw around him. After six years he achieved enlightenment and became the Buddha. He then wandered northeastern India for 45 years teaching the path of mental and moral self-purification.

How do the teachings of Buddhism fit into today’s world? Are they still relevant?

That’s the focus of research by Hung-Yok Ip, associate professor of history at OSU and a fellow at the university’s Center for the Humanities. Ip, who was raised in Hong Kong, came to the United States at the age of 24 to attend graduate school at the University of California-Davis. She has been at OSU since 1994.

In her research on Su Manshu, a monk who also was a revolutionary and writer during the late 19th and early 20th centuries, she focused on how Buddhism was integrated into an important dimension of Chinese modernity—the formation of the individual.

“By comparing Su Manshu with his contemporaries as well as writers who were active in the 1920s and 1930s, I expand on how Buddhism helped the individual in his or her pursuit of individuality,” she says. “But more important, I shall concentrate on how Buddhism is relevant to one fundamental problem of modernity—the problem that freedom does not guarantee gratification and happiness.”

Ip also is involved in a book-length research project on Engaged Buddhism in the contemporary world.

“I once again explore how Buddhism is relevant to the modern world—in this case to problems caused by capitalism in the age of transnational capital. I intend to argue that Buddhism represents a new mode of social activism vis-is the injustice created by capitalism,” she says. “To some extent, I compare Engaged Buddhism to secularist and Christian approaches to resistance.”

Center for Humanities newsletter article on Ip’s research

Ip’s faculty home page

OSU’s Spring Creek Project brings together people from different disciplines to examine the relationship between human culture and nature.

Kathleen Dean Moore and Charles Goodrich
Kathleen Dean Moore and Charles Goodrich

Take an environmental scientist, a philosopher, and a poet. Put them together in a room and ask them to re-imagine connections between human culture and natural landscapes.

Is this a recipe for disaster? No, it’s just a challenge, says Kathleen Dean Moore, OSU philosophy professor and director of the Spring Creek Project.

Created through an endowment from an anonymous donor, the project is designed to explore the relation of humans to the rest of the natural world.

“That’s the idea behind the Spring Creek Project,” Moore says. “Bring together people with different background and perspectives–whether they are forest managers, artists, students, or scientists-and engage them in creative thought about how to live on this beautiful Earth.”

To encourage that cross-fertilization of ideas, the Spring Creek Project promotes what it calls “confluence communities.” These are groups of three or more people, preferably from different backgrounds, who get together to discuss themes that revolve around nature.

The centerpiece of the program is the Cabin at Shotpouch Creek, located on a 40-acre nature reserve and writing retreat in the Coast Range of western Oregon. The cabin serves as a meeting place for workshops and scholarly projects.

In addition to the cabin and confluence communities, the program offers a number of field courses and public events. There is also a Spring Creek Library, located on the second floor of Hovland Hall on the OSU campus.

Moore has high hopes for the interdisciplinary nature of the project. “We need to look beyond our own disciplines,” she says. “When we talk with people whose expertise is different from our own, creative new solutions and perspectives can emerge.”

The Spring Creek Project

OSU English professor Jon Lewis explores the symbiotic relationship between film and culture in America.

Jon Lewis
Jon Lewis

With wry wit and an academic’s analytical mind, professor Jon Lewis has taught film and cultural studies in the OSU English Department since 1983. He cheerfully admits that he has one of the best jobs at Oregon State University.

Lewis has a growing national reputation as an author and a critic of the film industry. He was recently named the editor of Cinema Journal, the nation’s leading critical and scholarly journal in film studies. Cinema Journal is sponsored by the Society for Cinema Studies, a group that includes university faculty, graduate students, archivists, filmmakers, and others in the film industry.

Lewis also served as editor and contributor to The End of Cinema as We Know It: American Film in the 90s (NYU, 2002), an anthology of essays on American film in the 1990s. The book covers a variety of topics, including film censorship and preservation, the changing structure and status of independent cinema, the continued importance of celebrity and stardom, and the sudden importance of alternative video.

An earlier book that examined the Hollywood rating system, Hollywood v. Hard Core: How the Struggle Over Censorship Saved the Modern Film Industry, was favorably reviewed in The New York Times and other national publications. Lewis is the author of two other books on Hollywood: Francis Ford Coppola and the New Hollywood and The Road to Romance and Ruin: Teen Films and Youth Culture.

An OSU anthropology research team has discovered that language barriers, immigration status, and lack of knowledge about the system keep many Oregonians from health care.

Sunil Khanna
Sunil Khanna

A new study by Oregon State University researchers suggests that language barriers, immigration status, and a lack of knowledge about how “the system works” prevents many uninsured Oregonians from gaining access to the Oregon Health Plan.

As a result, says OSU anthropologist Sunil Khanna, ethnic minority populations may be adversely affected.

“Many Hispanic groups in particular are perpetually uninsured,” he said. “They don’t learn about the Oregon Health Plan by reading the formal literature, or visiting the Website. They may not be able to read, or they may not have access to a computer. So they learn about the health plan informally, through friends and family, and that word-of-mouth information tends to be colored by experiences that aren’t necessarily positive.”

Khanna and a group of OSU students conducted a series of interviews from rural eastern Oregon, to Multnomah County, to coastal fishing communities. What they discovered was that many uninsured Oregonians didn’t know they qualified for the Oregon Health Plan, others couldn’t understand enrollment procedures, and still others were turned down because no physician would accept them as patients due to low reimbursement levels.

“There is an unwritten feeling among many working in the health care arena that uninsured people don’t care about their health,” Khanna said. “Instead, what we found was that this group is very, very concerned about health –not just for themselves, but for their families.”

The problems of uninsured and underinsured Oregonians are found throughout the state, Khanna said. Rural areas may have a higher number of uninsured people, in part because of the migrant worker influence, higher rates of unemployment, seasonal jobs, and fewer providers who will accept Oregon Health Plan patients. Urban areas are more likely to have safety-net clinics and there are more providers from which to choose.