This week I was really saturated in the ideas of connecting oneself to the costumer or person you are designing for. Kevin Bathune talked about how his team found ways to place themselves in the customer’s jounrney through real life experience or in-depth research. Likewise the Shape of Design talked about how you must totally saturate yourself in your issue and keep moving, keep coming up with ideas no matter how different they are, they are all in route to a solution; “Design can have diversity in its solutions to problems without compromising the success of any of them.”
