{"id":58,"date":"2021-06-04T19:14:39","date_gmt":"2021-06-04T19:14:39","guid":{"rendered":"https:\/\/blogs.oregonstate.edu\/smithha5\/?p=58"},"modified":"2021-06-04T19:16:51","modified_gmt":"2021-06-04T19:16:51","slug":"what-digital-marketers-should-do-to-better-manage-their-online-brand","status":"publish","type":"post","link":"https:\/\/blogs.oregonstate.edu\/smithha5\/2021\/06\/04\/what-digital-marketers-should-do-to-better-manage-their-online-brand\/","title":{"rendered":"What Digital Marketers Should Do To Better Manage Their Online Brand"},"content":{"rendered":"\n
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Written by Hannah Smith \u2013 Marketing Student at Oregon State University<\/em><\/p>\n\n\n\n

As an online brand, there are a lot of components you have to manage to make sure your consumers are happy. Online, consumers are way more likely to speak their mind about your brand, good or bad. So, feedback online from your consumers tends to be the most honest feedback you\u2019ll ever receive. In this blog, you\u2019ll learn of a few ways you can better manage your online brand and improve your consumer\u2019s online experience.<\/p>\n\n\n\n

Social Media<\/strong><\/h2>\n\n\n\n

The first thing you\u2019ll want to do is create social media pages that best fit your brand. You may already have social media pages created for your online brand, but are you utilizing these tools effectively? Social media is a great way for your consumers to feel as if they have a one-on-one connection with your brand. For example, a lot of brands will utilize Twitter to reply to their consumers about concerns or even compliments. It shows the consumer with a complaint how your brand is going to fix the issue or resolve the consumer\u2019s concern. What is important with this though, is replying in a timely manner. If you don\u2019t respond quickly or don\u2019t respond at all, consumers may think you don\u2019t care what consumers have to say about your products or services.<\/p>\n\n\n\n

Social Listening<\/strong><\/p>\n\n\n\n

Social Listening is an amazing tool that brands should always be utilizing. Social Listening is when brands monitor their own name on the internet and social media sites to better understand what consumers are saying about them. There are many social listening tools that are free to use, where you can monitor hashtags, emoji uses surrounding your brand name, and so much more. Companies that provide social listening services such as Falcon or HubSpot Social Media Management Software can be great tools to use for social listening.<\/p>\n\n\n\n

Address Concerns, and Don\u2019t Ignore or Hide Negative Content<\/strong><\/p>\n\n\n\n

Lastly, as an online brand, you don\u2019t want to hide negative information surrounding your brand from the internet. Social media users are quick to find negative information, sometimes before you even know it\u2019s out there (This is where social listening services will come in handy). Like I mentioned above in the Social Media paragraph, it\u2019s important to reply to complaints about your brand, products or services so that consumers can see how you deal with this type of negative content. If you ignore the negative content, or simply remove it from the internet, potential consumers won\u2019t be able to see how you\u2019ve improved as a brand, and why you stand out among the competition. If you don\u2019t respond to negative content, it also gives potential consumers a reason to go to your competition instead. So, I highly recommend that you manage your negative content from users by responding in a timely matter in order to uphold your brand\u2019s online reputation.<\/p>\n\n\n\n

To conclude, I believe that these three tips described in this blog post should help you, as a digital marketer, to better manage your online brand. Social media and the online market have grown fast through technological advances, and you\u2019ve got to keep up as a brand. Your consumers want to see honest, trustworthy brands on the internet, and following these tips will help you reach your full online potential.<\/p>\n\n\n\n

References<\/strong><\/p>\n\n\n\n

15 Best Social Listening Tools: https:\/\/blog.hubspot.com\/service\/social-listening-tools<\/a><\/p>\n\n\n\n

HubSpot Social Media Marketing Certification Course: https:\/\/academy.hubspot.com\/courses\/social-media<\/a><\/p>\n\n\n\n

Digital Marketing Essentials, Larson and Draper, Chapter 9: Social Media 1<\/p>\n\n\n\n

Digital Marketing Essentials, Larson and Draper, Chapter 11 \u2013 Online Reputation Management (ORM)<\/p>\n","protected":false},"excerpt":{"rendered":"

Written by Hannah Smith \u2013 Marketing Student at Oregon State University As an online brand, there are a lot of components you have to manage to make sure your consumers are happy. Online, consumers are way more likely to speak … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":11303,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/users\/11303"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":2,"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/posts\/58\/revisions\/61"}],"wp:attachment":[{"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/smithha5\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}