{"id":23,"date":"2021-04-22T19:42:50","date_gmt":"2021-04-22T19:42:50","guid":{"rendered":"https:\/\/blogs.oregonstate.edu\/smithha5\/?p=23"},"modified":"2021-04-22T19:46:03","modified_gmt":"2021-04-22T19:46:03","slug":"what-to-do-when-your-webpage-doesnt-rank","status":"publish","type":"post","link":"https:\/\/blogs.oregonstate.edu\/smithha5\/2021\/04\/22\/what-to-do-when-your-webpage-doesnt-rank\/","title":{"rendered":"What To Do When Your Webpage Doesn\u2019t Rank"},"content":{"rendered":"\n
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Written by Hannah Smith \u2013 Marketing Student at Oregon State University<\/em><\/p>\n\n\n\n

You\u2019ve been working at building a website for your company, but you still aren\u2019t getting as much interaction from consumers as you were hoping. By having a website, Google takes into account many factors that affect your website\u2019s search engine rankings when consumers are using Google. Here are a few things you can do, to improve your website\u2019s rankings.<\/p>\n\n\n\n

Choose Relevant Keywords and Phrases<\/h1>\n\n\n\n

The first way to have your website show up in more search results is to have relevant keywords and phrases. Keywords are words that people use when they use Google\u2019s search box. The words that companies associate with their businesses or products will show up in a consumer\u2019s search results, if the keywords are relevant to the search made by the consumer. Phrases are longer versions of keywords, that may also be typed into a Google search box.<\/p>\n\n\n\n

If you have a small business, or if you\u2019re just getting started, it may be more beneficial to use long tail keywords that are more relevant to your page, instead of short keywords. For example, if you have a bakery and you\u2019re selling pastries, instead of using the word \u201cpastry\u201d as a keyword, you could say \u201cvegan pastries\u201d or \u201cgluten-free donuts\u201d. These are phrases that are more specific to the actual products that you are trying to sell.<\/p>\n\n\n\n

It is also important where your keywords are used. You don\u2019t want your keywords and phrases all over the website, taking over the content that you are trying to show your customer. The overall percentage that your key words should take up on your webpages is only about 3%-5% of the page. The best page locations to place your keywords so that they are relevant include:<\/p>\n\n\n\n