Interviews are key in finding new talent for companies and they act as a two-way street in the sense that both the interviewer and the candidate have ways they can make the interview effective or ineffective for themself.
In my experience effective interviews for employers typically stem from them being straightforward and honest about what they are looking for, the requirements of the job, etc. As this weeds out applicants and doesn’t waste time for either party, this gets into selection utility and making it worth it for the candidate to actually apply at the company.
Whereas ineffective interviews for employers in my experience make candidates jump through hoops like holding multi-round interviews and just stringing them along without clear results or outcome. I also think interviewers that don’t provide clear information on the job or what it entails can make it ineffective or ultimately lead to quick turnover.
Overall, I’d just advise employers to be honest which can be hard in a business setting and then just have a structured set of questions that give them a clear idea of the candidates knowledge, capabilities, and even lets their personality shine through too.