Reflecting on everything we’ve covered this term, the most important lesson I’ve learned is the power of personal branding, something I hadn’t truly considered before this class. While cognitive testing was also an interesting topic, especially as it relates o hiring, it was the idea of developing and owning your individual brand that felt most impactful to me and my future career.
Cognitive testing in the hiring process caught my attention because it tries to measure how well someone might perform in a role based on logic, reasoning or problem-solving skills. At first, I thought this seemed like a fair and objective way to select candidates. But the more I learned, the more I began to question its effectiveness. It doesn’t always account for real-world experience, interpersonal skills or creative traits that are often just as important on the job. While it may help screen for certain capabilities, relying too heavily on it might cause employers to overlook great candidates who simply don’t perform well in test environments.
In contrast, the concept pf personal branding felt much more dynamic and relevant to how people get hired and succeed in the workplace. Your personal brand is brand is how others perceive you professionally. It includes values, communication style, strengths, and even digital presence. This class helped me realize that whether we’re aware of it or not, we all have a personal brand, and we need to take control of it. What struck me the most is how your brand can guide your entire career path. When you understand your own brand, you’re better equipped to choose organizations that align with my goals, values and work style. It’s not just about getting a job, its about getting the right job where I can grow and thrive.
As I continue to navigate and grow within my industry and the work force, I’ll carry the awareness with me. Build clear, authentic personal brand and understand how it best match with potential employers will be a key factor in me finding long-term success and fulfillment in my career.
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