Marketing vs Recruitment!

Many organizations allocate more resources toward marketing or product design because the more appealing your company is, the less you must do to attract great talent. I think many companies pour more money into marketing over employee recruitment selection because if you market your organization correctly, you don’t have to do much t get and retain your people. However, marketing is also seen as more financially feasible than recruitment selection. Granted, recruitment selection is essential for a company financially, but because headcount tends to be the easiest thing to “resolve,” organizations usually see it as something more minor. They often believe that if marketing is the right talent and done correctly, they will undoubtedly want to work there because they seem more marketable than their competitors, which is very accurate. However, to create the best marketing team, you have to hire the best marketing people, which goes through the process of proper recruitment and selection. Marketing is seen as more revenue-generating than recruitment selection because it often comes with a shirt term gratification compared to recruitment and selection, which comes more with long-term gratification. When organizations do not prioritize recruitment and selection over other aspects of the business, they often risk high turnover rates, which look less favorable to great talent, lost business, and even a direct hit to their bottom-line financials. This is because a weak recruitment process means organizations may not be able to scale and improve their product or services, which does not make them marketable. Financial loss occurs, and they cannot retain or attract good talent because good talent is attracted to good companies and companies who are good to their people. You can’t entice good talent to join your organization if you do not have a better organization than the organization they currently reside in. A company can scale and improve its products and services by strengthening recruitment and selection. The organization can also retain its top talent and entice top talent from its best competitors to join it to contribute to the company’s growth.