You’ve probably come here maybe because you clicked on the Keyword link from our search page, or you came across our blog, or from blogs.o.e. But however you arrived here is secondary to the information that you want.
What is a Keyword, how do I get one? The first part is easy, a Keyword is a prominent link that is top of results based on, well, keywords. Google calls it Keymatch, but we are keeping our prior terminology of Keyword. So for example, a keyword could be “academic calendar” which when you type in search, displays in a shaded area above the result set, that when you click the link takes you to the catalog for the academic calendar.
So how do you get one? In our previous search engine, we would have to enter keywords into a database manually, and there was no policy on establishing keywords, and as the keywords grew and grew, the maintenance in ensuring links were fresh was too much of an overhead.
With the new Google Search Appliance, we are operating in a different mode, we have data to look at, and with good search engine optimization for your pages, organic results should be improved.
It was previously necessary for keywords for many users, but with a better organic result set, we can minimize the number of keywords we have to maintain. With the ability now to see what are the top queries that both get and don’t get results, we can make some intelligent determination on what should be keywords. For others, we do recommend that you optimize your page for search engines, and there is information about it on Google’s site. The basics on it though if you don’t want to read all about it is, one, relevant content, and two, other sites to link to your site.
We’ll be looking at other approaches in the future to build upon the need for additional promotion, but for now, a data-driven approach is what we will be looking at for a fresh approach to searching by keywords. So for now, we will not be taking user requests for keywords. Stay tuned to this blog for changes. In the future we hope to make the search reports accessible via a web interface that any user can visit. If you have feedback, please contact us, or leave a comment here.