Businesses relate to their customers and understand their needs. The rhythm of life and feelings motivate customer’s behavior. Websites are designed to drive remarkable experiences and attract consumers conversion using a landing page.
A landing page is an essential component for a marketing campaign and a specific marketing goal should be the key element in developing the landing page. Driving conversion traffic is the main purpose of a landing page resulting in a sale or lead. When the landing page fails, and as a marketer you can’t track conversions you feel disappointed and ask what went wrong? navigation? Color scheme? Do not think too much and move forward to improve your landing page.
Continuously optimizing your landing page will enhance your business and increase your conversion rate. Content, call to action (button), images, video, navigation, and others are essential page elements to include in the design of your landing page. You should consider the following 5 ways to increase landing page conversions and drive more potential customers to your business:
1. Use Adequate Attention Content and Eliminate Clutter
A good attention-driver enhances your conversion rates, finds meaningful action that captivates and adds value to your users. Use a message and content matching customer expectations and avoid unnecessary information that might distract customers driving design.
2. Believe in Your Marketing Campaign Understand Your Objective
As mentioned before your marketing goal is crucial in the development of your landing page. Avoid muddle and focus only on your main target whether it is to offer or solution, do not do multiple at the same this might confuse your customers and will drop your rate of conversions.
3. Design Proper Call to Action
Call to action buttons are reliable tools for landing pages. A strong CTA reinforces the purpose of your landing page content, other elements to consider for a CTA are bold colors that stand out and avoid simple statements. A good CTA connects with your marketing strategy, goal and enhances conversions.
4. Apply Clear Align Text Content That is Congruent and Credible
Instructions to navigate should be friendly, easy to understand and align with every element on your landing page, based only on your campaign goal to validate your credibility using a reliable and verifiable source. Do not lie to avoid misunderstandings.
5. Include images or videos in your landing page
Images or videos are powerful tools to utilize in your landing page. Images can interact with your call to action button, display important information and influence customers to take action. A video can deliver your key points and help customers that do not like to read an extensive text. Whether it is an image or a video there are many ways to select what’s more adequate for your landing page and avoid further misunderstandings.
Landing page continuous optimization is essential to increase conversions. There are no specific rules to update landing pages above 5 are existing elements available to update a landing page, but there are other existing tools available in the market to update your conversion rate numbers, you can also consult businesses dedicated to support landing page optimization.
References :
Gardner, O. (n.d.). The 7 Principles of Conversion Centered Design. Retrieved from https://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Saleh, K. (2018, July 05). A 9-step guide to increase your landing page conversion rate. Retrieved from https://marketingland.com/9-step-guide-increase-landing-page-conversion-rate-202814
A 9-step guide to increase your landing page conversion rate. (2018, July 05). Retrieved from https://marketingland.com/9-step-guide-increase-landing-page-conversion-rate-202814
Dane, M. (n.d.). Increase Your Landing Page Conversion Rate. Retrieved from https://www.business.com/articles/increase-landing-page-conversion-rate/
Gardner, O. (n.d.). The 7 Principles of Conversion Centered Design. Retrieved from https://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Image:
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