Hearing claims of discrimination that a company I like is facing would vastly impact my outlook on the business and how closely I would want to interact with it or consume the things that it provides. For example, if a business that I often buy products from was facing discrimination claims I would have to balance how my need or want of that product is compared against my morals, most likely resulting in doing away with my interactions with the company. Generally speaking I would avoid a business if it were facing a discrimination claim unless I had no alternative to that business. I don’t think that this is likely to be a problem as there are very few things that don’t have a simple substitute, making companies generally fairly easy to avoid. Examples of things that would be hard to evade would be a pharmacy or very large manufacturer that you couldn’t really avoid buying products from. In these cases, I think that I would have to settle for still being in contact with the discriminatory business.
I think that a discrimination claim would heavily deter me from applying to or wanting to work for the company I previously appreciated, but it would be much more drastic if I fit into the group that was being discriminated against. Although I would’ve previously wanted to work for the business due to my enjoyment of the branding and its products or services, I wouldn’t be willing to put my own everyday well-being aside to work for such a company.
