Review about Hubspot Social Media Certification

Have you heard about Hubspot? If you are a professional marketer, you probably know. But for beginners in marketing field, I highly recommend you to visit and its free online courses It is worthy for marketing students and beginners in this field to learn basic concepts about marketing. Also, at the end of the course, Hubspot will grant you a certificate for completing it. Guess what? You can put it in your resume if you plan to work in any marketing field. Among thousands of candidates, adding a certificate to your resume or profile is a bonus. It is free, convenient and very useful!

I have taken Hubspot Social Media Certification for my Digital Marketing class. It took me more than 5 hours to watch videos, review content and took an online exam.

I liked most the structure of content throughout the course. There are many short videos and quizzes so it makes me feel more focused on the content rather than lengthy videos. The content is very clear and precise. The instructors and guest speakers in the content are credible as they are mostly experts in marketing field. There are also reading resources including study guide, slides, transcripts and other related resources. Thus, I did not only have the chance to take the course but also had my eyes on other sources. That enhance the value of the course overall.

There was no disappointment but a little frustration in the calculating part of break-even point. But I was able to review it and search for more information, so it was not that bad.

I learned a lot about social media marketing, what tasks marketers should focus and avoid while engaging with customers and how to build persona, and sustainable relationship with customers through social media. Although content on social media looks short compared to blog posts or landing pages, there are a lot of work to do. Since there are many channels including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and Snapchat, it takes time to upload content and engage with the audience, not to mention how to deal with negative comments or even during crisis. There are also a lot of tools for marketers to consider; it matters if you can choose which on is good for your business and persuade your senior executives to spend budget on it. The cost of these tools is actually much cheaper than paying for influencers in you ad. Again, it depends on your strategy and orientation in the long term.

Personally, the certification program is useful for beginners in marketing field rather than professional marketers as the concepts are very basic. However, I think professionals should still refer it as a reminder or even cornerstone in their career. Sometimes we make decisions based on our feelings rather than solid knowledge and trends in marketing. Therefore, enhancing basic conception is important to keep you stayed mindful and strong to deal with turmoil on the Internet.

On the scale of 1-5, I would probably grade 4 to recommend to my friend. As I mentioned earlier, the course is free, convenient and useful, especially with the certificate to enrich resume. Many short videos will not make it boring; instead they make the audience stay focused. Also, there are useful resources to review and save for future reference. overall, the course is necessary for anyone who needs to learn or reinforce essential rules and concepts in marketing.

Why Nike Has Mastered the Art of Online Brand Management

It is no doubt that Nike is one of the most valuable apparel brands in the world. Going through just 55 years since foundation, Nike has proved its market leader with high stock value and a total of 1,152 retail stores in 120 countries.

Nike’s success is thanks to many factors and the most important factor is its brand strategy. Throughout development, Nike never loses but consistently develops the key drivers of innovation, efficiency and creativity. Since “Just Do It” trademark was first used in 1988, the slogan has evolved but been simple as always. Today Nike logo is just too popular, especially among young people.

Yet it is undeniable that Nike also faces chaos through its long history of controversial commercials. Being clear about its brand identity and brand equity, Nike has stepped into brand activism to stand for something that is important for the society. No matter how positive or negative it is from online commenters, Nike has still strongly remained persistent for what is right.

Yet it is not easy for any businesss to be bold and willing to go beyond the limit of tradition and majority of likeness to educate people something that is worth attention. Race and gender are among sensitive topics that are difficult to satisfy everyone. But Nike has done it very well. It is an art.

So, why Nike has mastered the art of online brand management?

Proper response to criticism

Being claimed for sweatshop and sexist working environment, Nike reacted by giving speeches to the press of promising to increase minimum wage, examine factories, expand education programs, strive for human rights, etc. Although some critics still doubt about the reality of Nike’s action, we need to acknowledge Nike’s effort in gaining back trust from the public.

Take responsibility

According to Nike news, Nike named top 10 for social responsibility report. The information is released to the public in partnership with the United Nations Environment Programme, helping Nike to achieve the commitment of transparency and good value for the environment and society. This is also a proper response to people who have negative information about Nike’s impact on the environment.

Let people talk

Search engines have various content about good and bad Nike, and Nike just lets people talk about them without mass dictation. Some people might say it is hard to control everything on the Internet, so businesses cannot hide all criticisms. It might be true, but if you search something about Nike, it’s all from press and online comments. Nike did not stop the public from addressing their thoughts. It patiently hopes for people’s support and collects negative content to appear better next time. That’s why every time we see something new from Nike, it is almost good or towards good. For example, the most controversial topic people ever talked about Nike was probably 2018 ad involving Colin Kaepernick. At first, people criticized Nike for choosing a wrong spokesperson, and stock price started falling. But later, more people supported Nike for standing for racial justice, and sales increased. Until recent ad “Dream Crazier”, Nike has appeared again with confidence in supporting women.

Aspirational advertising

No matter what, we need to agree that Nike knows how to brand itself far beyond a shoes maker but towards the value of sport in people’s lives. All Nike’s commercials are appealing to people’s emotions, and people remember Nike as a brand standing for never-give-up dreamers, young athletes, woman, and social justice. Whatever topic that Nike raises, it stands out against the mass and bravely speaks out for someone that most brands are afraid to do. Yet it is risky, but it is worthy to fight for something that matters than just making money.


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