{"id":1265,"date":"2020-06-29T12:04:56","date_gmt":"2020-06-29T19:04:56","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/marketing\/?p=1265"},"modified":"2020-06-29T12:54:35","modified_gmt":"2020-06-29T19:54:35","slug":"social-media-video-specs","status":"publish","type":"post","link":"https:\/\/blogs.oregonstate.edu\/marketing\/2020\/06\/29\/social-media-video-specs\/","title":{"rendered":"Social Media Video Specs"},"content":{"rendered":"\n<p>A helpful guide of video specs for each social media platform to help everyone create great content. <\/p>\n\n\n\n<p><strong>Facebook<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aspect Ratio: 1:1<\/li><li>Max file size: 10GB<\/li><li>Length:<ul><li>Technical: 120 min<\/li><li>Preferred: 2-4 min<\/li><\/ul><\/li><li>Captions: CC on all videos unless they are integrated into the video already. Those files need to be .SRT<\/li><li>Examples:&nbsp;<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/osubeavers\/videos\/214578723303201\/\" target=\"_blank\">https:\/\/www.facebook.com\/osubeavers\/videos\/214578723303201\/<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/watch\/?v=591810964713106\" target=\"_blank\">https:\/\/www.facebook.com\/watch\/?v=591810964713106<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/watch\/?v=10154940300548287\" target=\"_blank\">https:\/\/www.facebook.com\/watch\/?v=10154940300548287<\/a><\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>Twitter<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aspect Ratio: 1:1<\/li><li>Max file size:&nbsp; 512MB<\/li><li>Length:<ul><li>Technical: 2 min 20 seconds<\/li><li>Preferred: 1 min<\/li><\/ul><\/li><li>Captions: CC on all videos unless they are integrated into the video already. Those files need to be .SRT<\/li><li>Examples:<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/osuhousing\/status\/1245432493626372096\" target=\"_blank\">https:\/\/twitter.com\/osuhousing\/status\/1245432493626372096<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/OregonZoo\/status\/1247599029145317376\" target=\"_blank\">https:\/\/twitter.com\/OregonZoo\/status\/1247599029145317376<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/IUHoosiers\/status\/1269306039444307968\" target=\"_blank\">https:\/\/twitter.com\/IUHoosiers\/status\/1269306039444307968<\/a><\/li><\/ul><ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/UMich\/status\/1202603283904204800?s=20\" target=\"_blank\">https:\/\/twitter.com\/UMich\/status\/1202603283904204800?s=20<\/a><\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>Instagram<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Native feed:&nbsp;<ul><li>Aspect ratio: 4:5 preferred since it takes up more of the screen. 1:1 is okay as well<\/li><li>Max file size: 4GB<\/li><li>Length (technical and preferred): 60 seconds<\/li><li>Examples:&nbsp;<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/B8xCcV6DFJC\/\" target=\"_blank\">https:\/\/www.instagram.com\/p\/B8xCcV6DFJC\/<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/B9cwh4HDbDA\/\" target=\"_blank\">https:\/\/www.instagram.com\/p\/B9cwh4HDbDA\/<\/a> (SQ example) <\/li><\/ul><\/li><\/ul><\/li><li>IG Story:<ul><li>Aspect ratio: 9:16<\/li><li>Max file size: 4GB<\/li><li>Length (technical and preferred): 15 seconds<\/li><\/ul><\/li><li>IGTV:<ul><li>Aspect Ratio: 9:16<\/li><li>Max file size: 650MB (under 10 minutes) or 3.6 GB (up to 60 minutes<\/li><li>Length:<ul><li>Technical: 10 minutes<\/li><li>Preferred: 5 min<\/li><\/ul><\/li><li>Other needs: A high resolution photo to be the cover photo on native feed (4:5 ratio) when IGTV is posted<\/li><li>Examples:&nbsp;<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/B_OGRpYjTOY\/\" target=\"_blank\">https:\/\/www.instagram.com\/p\/B_OGRpYjTOY\/<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/tv\/Bt7VryVgZce\/\" target=\"_blank\">https:\/\/www.instagram.com\/tv\/Bt7VryVgZce\/<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>TikTok<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aspect Ratio: 9:16<\/li><li>File size: 287.6 MB (iOS) and 72 MB (Android) in size<\/li><li>Length:&nbsp;<ul><li>Technical: 15 seconds or 60 seconds (if combining multiple videos)<\/li><li>Preferred: 15 seconds<\/li><\/ul><\/li><li>Examples:<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/@oregonstate\/video\/6824554695382682886\" target=\"_blank\">https:\/\/www.tiktok.com\/@oregonstate\/video\/6824554695382682886<\/a>&nbsp;<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/@lsu\/video\/6823462525787573510\" target=\"_blank\">https:\/\/www.tiktok.com\/@lsu\/video\/6823462525787573510<\/a>&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>YouTube<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aspect ratio: 16:9&nbsp;<\/li><li>File size: 128GB or 12 hours (whichever is less)<\/li><li>Length:&nbsp;<ul><li>Technical: 12 hours<\/li><li>Preferred: 1-10 min<\/li><\/ul><\/li><li>Captions: CC on all videos unless they are integrated into the video already<\/li><li>Example: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=Iky7Rq8DJ0c\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=Iky7Rq8DJ0c<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A helpful guide of video specs for each social media platform to help everyone create great content. <\/p>\n","protected":false},"author":10148,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[495,160871],"tags":[1073,1356220,1356219,258,123262,23,109476,155,39952,1356244,603425,493,50,494],"class_list":["post-1265","post","type-post","status-publish","format-standard","hentry","category-social-media","category-tips-and-tutorials","tag-facebook","tag-hesm","tag-higher-ed-social-media","tag-inspiration","tag-instagram","tag-oregon-state","tag-oregon-state-beavers","tag-oregon-state-university","tag-social-media-2","tag-tiktok","tag-tips-and-training","tag-twitter","tag-video","tag-youtube"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3JgyD-kp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/users\/10148"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/comments?post=1265"}],"version-history":[{"count":8,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1265\/revisions"}],"predecessor-version":[{"id":1273,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1265\/revisions\/1273"}],"wp:attachment":[{"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/media?parent=1265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/categories?post=1265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/tags?post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}