{"id":1241,"date":"2020-04-30T10:56:01","date_gmt":"2020-04-30T17:56:01","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/marketing\/?p=1241"},"modified":"2020-09-15T16:33:14","modified_gmt":"2020-09-15T23:33:14","slug":"brand-messaging-and-design-checklist-for-print-projects","status":"publish","type":"post","link":"https:\/\/blogs.oregonstate.edu\/marketing\/2020\/04\/30\/brand-messaging-and-design-checklist-for-print-projects\/","title":{"rendered":"Brand Messaging and Design Checklist for Print Projects"},"content":{"rendered":"\n<p>Every time you begin a new project, review this checklist. It will keep you on track!<\/p>\n\n\n\n<p>Pointed messaging and inspiring design are two essential elements of the Oregon State Brand. When used consistently and appropriately in tandem, they strengthen the materials we create &#8211; ensuring everything we produce for the university resonates and reflects who we are. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2020\/04\/Brand-messaging_design-checklist_2020.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"792\" src=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2020\/04\/Brand-messaging_design-checklist_2020.jpg\" alt=\"\" class=\"wp-image-1244\" srcset=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2020\/04\/Brand-messaging_design-checklist_2020.jpg 612w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2020\/04\/Brand-messaging_design-checklist_2020-232x300.jpg 232w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2020\/04\/Brand-messaging_design-checklist_2020.pdf\">Brand-messaging_design-checklist_2020<\/a><a href=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2020\/04\/Brand-messaging_design-checklist_2020.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<p>You can also find this checklist on our <a href=\"https:\/\/communications.oregonstate.edu\/brand-guide\/governance\/tools-and-resources\">Tools and Resources<\/a> page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every time you begin a new project, review this checklist. It will keep you on track! Pointed messaging and inspiring design are two essential elements of the Oregon State Brand. When used consistently and appropriately in tandem, they strengthen the materials we create &#8211; ensuring everything we produce for the university resonates and reflects who [&hellip;]<\/p>\n","protected":false},"author":8592,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1356242,1356237],"tags":[],"class_list":["post-1241","post","type-post","status-publish","format-standard","hentry","category-brand-guidelines","category-writing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3JgyD-k1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/users\/8592"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/comments?post=1241"}],"version-history":[{"count":2,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1241\/revisions"}],"predecessor-version":[{"id":1245,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1241\/revisions\/1245"}],"wp:attachment":[{"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/media?parent=1241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/categories?post=1241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/tags?post=1241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}