{"id":1195,"date":"2020-04-21T11:09:23","date_gmt":"2020-04-21T18:09:23","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/marketing\/?p=1195"},"modified":"2020-04-21T11:09:24","modified_gmt":"2020-04-21T18:09:24","slug":"tips-for-a-great-instagram","status":"publish","type":"post","link":"https:\/\/blogs.oregonstate.edu\/marketing\/2020\/04\/21\/tips-for-a-great-instagram\/","title":{"rendered":"Tips for a great Instagram"},"content":{"rendered":"\n

Instagram is the most popular with students and prospective students. This is where Oregon State can share campus beauty\/ life photos and videos. <\/p>\n\n\n\n

The first thing to think of is a goal. Ours was more followers and engagement, so this is how we started to up our game in the Instagram world. <\/p>\n\n\n\n

We learned that you need to be consistent in posting. Basically, look at your metrics to see when followers are online and post then. Make sure you have diversity in your posts (this doesn’t just go for people). Don’t just post buildings or event info. Show your students or professors in their environment or go to an event and share photos from it. Put yourself in the shoes of your followers to know what they want to see. <\/p>\n\n\n\n

Break up your feeds! Pictures are great, but Instagram is also a video sharing platform. Post videos spotlighting professors, students and your department or a fun lighthearted video (time-lapse of campus). This helps your feed look more pleasing. It’s important to make sure videos are formatted correctly and don’t cut anything off \u2014 that leads to less engagement. <\/p>\n\n\n\n

\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by Oregon State University (@oregonstate)<\/a><\/p><\/div><\/blockquote>