OSU branding and Illustration

Our brand style uses strong photography to tell the story visually. However, there are limited circumstances where illustrations may be used because a photo would not be effective. In cases like this, we ask that the illustrations only be used for one year, because the art could be considered a logo if used for multiple years. Please note that stylized, hand-drawn or cartoon images of beavers are not allowed.

If you are unsure if you are in a situation where you can use an illustration instead of a photo, we’ve put together a flow chart to quickly reach an answer: Download a printable version.

Just as a reminder, all the information below is available at our Illustration page in the OSU Brand tools.

Illustrations are allowed for:

Events

Magazines

Scientific Illustrations

On-campus awareness campaigns (intended to educate others about specific topics or issues, ie. bike safety, illness outbreaks)

Holiday cards

Motion graphics

Illustrations are not allowed for:

Ongoing programs

Repeated use from previous years

Stylized, hand-drawn or cartoon images of beavers

Recruitment materials for prospective students

External advertisements

Happy designing!