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Week 10: Why Design

This week, I read two articles and watched a video, all regarding design in the real world. I thought that these articles brought the class full circle. Throughout the term, we learned how design is not just for the aesthetics, but is actually a very useful skill and should be utilized in many different fields. One factor that remained constant for design thinking and human centered design is the end user. Throughout the design process, designers and companies should keep the customer’s wants and needs in mind, because ultimately, the customer is the motivation and inspiration behind most, if not all, designs. With that being said, there should still be aspects that reflect the designer in their product or service. Without love being the driving factor, the love for what they do and what they create, design lacks the passion that customers desire.

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